SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of marketers use social media in some form or the other. No matter what you sell and who your target audience is, using social media optimization and marketing tool is a sure shot way to you grow your brand!
Why Social Media Marketing Is Important to Your Business
Increased Web Traffic
Do you want increase your web traffic? Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to Stumble Upon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?
Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).
Connect with Consumers & Industry Leaders
Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.
Get your message across
As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted
Targeting and retargeting with Ads.
The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.
Get noticed at events
It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.
The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.
Builds Brand Loyalty
Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.
How This Can Help To Your Company
Social Media Marketing brings global fame to your name
This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of the social media marketing all of these people become your potential prospects. Your services are merely a single search away.
Promote your business or product as a serious product
This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that “Hey! I am here to do business” and “I am serious about the product or services that I provide”.
Brings you closer to thousands of people without much effort
Start your SMM now. Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.
Gives you feedback on the type of viewer you have
An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit your page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies and preferences. Then you educate the world about your product and social media marketing educates you about the people who took interest in it. Best you can do is get to know them personally through the network of social media.
Established an efficient communication channel between you and your client
Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This, in turn, assures the client that you are responsible and instills a sense of trust.
Your company is seen as a person
Generally, people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.
Makes you more accessible with social media optimization
Thinking about SMM? Social media sites ensure your presence 24 hours a day, 7 days a week. Your client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.
Social media levels the playing field
Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference is your skill to communicate and attract people and the quality of the product or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.
You might discover new potential clients or customers
While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product. They can be your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.
Marketing campaign is easier to manage and cost-effective
Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute your marketing campaign, for example, putting up banners or advertisements etc. in order to get your message across. Social media optimization and all about social media marketing is relatively easy to manage and quite frequently updated.
Your network grows exponentially
As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.
Our company is here to boost your business. With our best way of promoting our client’s business and professional social media optimization services